/* =========================================================
   Secciones 01–03 · Diagnóstico, oferta y estrategias
   ========================================================= */

/* ---------- 01 · SMART ---------- */
.smart-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
}

.smart-card {
  position: relative;
  display: flex;
  flex-direction: column;
  min-height: 305px;
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: 20px;
  background: var(--surface);
  overflow: hidden;
  transition: transform 0.3s ease, box-shadow 0.3s ease, border-color 0.3s ease;
}

.smart-card:hover {
  transform: translateY(-3px);
  border-color: var(--line-strong);
  box-shadow: var(--shadow-soft);
}

.smart-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 24px;
}

.smart-num {
  font-family: var(--font-display);
  font-size: 10px;
  font-weight: 500;
  color: #8a611d;
  letter-spacing: 0.06em;
}

.smart-icon {
  display: grid;
  place-items: center;
  width: 34px;
  height: 34px;
  border: 1px solid var(--line);
  border-radius: 10px;
  background: var(--surface-soft);
  color: var(--navy);
}

.smart-icon .icon { width: 17px; height: 17px; }

.smart-metric {
  font-family: var(--font-display);
  font-size: clamp(2rem, 3vw, 2.65rem);
  font-weight: 450;
  line-height: 1;
  letter-spacing: -0.055em;
  color: var(--navy);
}

.smart-card h4 {
  margin-top: 10px;
  font-family: var(--font-display);
  font-size: 14px;
  font-weight: 550;
  letter-spacing: -0.015em;
  color: var(--ink);
}

.smart-card p {
  margin-top: 10px;
  font-size: 11.5px;
  line-height: 1.6;
  color: var(--muted);
}

.smart-card .smart-detail {
  margin-top: 6px;
  font-size: 10.5px;
  color: var(--muted-2);
}

.smart-foot {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 10px;
  margin-top: auto;
  padding-top: 18px;
  border-top: 1px solid var(--line);
}

.smart-deadline {
  display: flex;
  flex-direction: column;
  gap: 2px;
  font-size: 9.5px;
  line-height: 1.45;
  color: var(--muted-2);
}

.smart-deadline strong {
  font-size: 8.5px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gold-text);
}

.smart-note {
  max-width: 210px;
  font-size: 9.5px;
  line-height: 1.45;
  color: var(--muted-2);
  text-align: right;
}

/* ---------- FODA ---------- */
.split-block {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 300px;
  gap: 30px;
  align-items: start;
}

.split-block .subhead { margin-top: 0; }

.split-side {
  position: sticky;
  top: 108px;
  padding-top: 20px;
}

.side-note {
  padding: 26px;
  border: 1px solid var(--line);
  border-radius: 20px;
  background:
    radial-gradient(120% 100% at 100% 0%, rgba(201, 154, 63, 0.14), transparent 58%),
    var(--surface);
  color: var(--navy);
  box-shadow: var(--shadow-soft);
}

.side-note .icon {
  width: 22px;
  height: 22px;
  color: var(--gold-text);
  margin-bottom: 20px;
}

.side-note h4 {
  font-family: var(--font-display);
  font-size: 16px;
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--navy);
}

.side-note p {
  margin-top: 10px;
  font-size: 11.5px;
  line-height: 1.65;
  color: var(--muted);
}

.side-note strong { color: var(--gold-text); }

.side-note-foot {
  display: block;
  margin-top: 22px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
  font-size: 8.5px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.foda-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}

.foda-card {
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: 18px;
  background: var(--surface);
}

.foda-card.opportunities { background: #f4f7fa; }
.foda-card.weaknesses { background: #faf6ed; }
.foda-card.threats { background: #faf3f0; }

.foda-head {
  display: flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 14px;
}

.foda-head span {
  display: grid;
  place-items: center;
  width: 25px;
  height: 25px;
  border-radius: 7px;
  font-family: var(--font-display);
  font-size: 10px;
  font-weight: 600;
  color: #fff;
  background: var(--green);
}

.foda-card.opportunities .foda-head span { background: var(--blue); }
.foda-card.weaknesses .foda-head span { background: var(--gold); }
.foda-card.threats .foda-head span { background: var(--red); }

.foda-head h4 {
  font-family: var(--font-display);
  font-size: 12.5px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  color: var(--ink-2);
}

.foda-card li {
  position: relative;
  padding: 6px 0 6px 15px;
  font-size: 11.5px;
  line-height: 1.55;
  color: var(--ink-2);
  border-top: 1px solid rgba(201, 193, 179, 0.38);
}

.foda-card li:first-child { border-top: 0; padding-top: 0; }

.foda-card li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 14px;
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--line-strong);
}

.foda-card li:first-child::before { top: 8px; }

/* ---------- Competitors ---------- */
.competitor-list {
  border: 1px solid var(--line);
  border-radius: 20px;
  background: var(--surface);
  overflow: hidden;
}

.competitor-row {
  display: grid;
  grid-template-columns: minmax(180px, 0.8fr) minmax(0, 1.1fr) minmax(0, 1.4fr);
  gap: 28px;
  padding: 24px 26px;
  border-top: 1px solid var(--line);
  transition: background 0.2s ease;
}

.competitor-row:first-child { border-top: 0; }
.competitor-row:hover { background: var(--surface-soft); }

.comp-id h4 {
  font-family: var(--font-display);
  font-size: 17px;
  font-weight: 500;
  letter-spacing: -0.025em;
  color: var(--navy);
}

.comp-type {
  display: inline-block;
  margin-top: 6px;
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.comp-label {
  display: block;
  margin-bottom: 5px;
  font-size: 8.5px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.comp-offer p {
  font-size: 11.8px;
  line-height: 1.6;
  color: var(--muted);
}

.comp-response {
  position: relative;
  padding-left: 22px;
}

.comp-response::before {
  content: "";
  position: absolute;
  left: 0;
  top: 4px;
  bottom: 4px;
  width: 2px;
  background: var(--gold);
  opacity: 0.55;
}

.comp-response p {
  font-size: 11.8px;
  line-height: 1.6;
  color: var(--ink-2);
}

/* ---------- Research ---------- */
.research-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 8px;
}

.research-card {
  display: flex;
  flex-direction: column;
  min-height: 180px;
  padding: 20px 17px;
  border: 1px solid var(--line);
  border-radius: 16px;
  background: var(--surface);
}

.research-card strong {
  font-family: var(--font-display);
  font-size: clamp(1.65rem, 2.6vw, 2.25rem);
  font-weight: 450;
  letter-spacing: -0.05em;
  line-height: 1;
  color: var(--navy);
}

.research-card .research-label {
  margin-top: 8px;
  font-size: 10.5px;
  font-weight: 600;
  line-height: 1.35;
  color: var(--ink-2);
}

.research-card p {
  margin-top: 7px;
  font-size: 9.5px;
  line-height: 1.5;
  color: var(--muted);
}

/* ---------- Personas ---------- */
.persona-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
}

.persona-card {
  display: flex;
  flex-direction: column;
  padding: 26px 24px;
  border: 1px solid var(--line);
  border-radius: 20px;
  background: var(--surface);
  transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.persona-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-soft);
}

.persona-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 18px;
}

.persona-role {
  padding: 4px 9px;
  border-radius: 999px;
  background: var(--gold-soft);
  font-size: 8.5px;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: #7a5517;
}

.persona-num {
  font-family: var(--font-display);
  font-size: 10px;
  color: var(--gold-text);
}

.persona-card h4 {
  font-family: var(--font-display);
  font-size: 16.5px;
  font-weight: 550;
  line-height: 1.25;
  letter-spacing: -0.025em;
  color: var(--navy);
}

.persona-icon {
  display: grid;
  place-items: center;
  width: 36px;
  height: 36px;
  margin-bottom: 14px;
  border-radius: 10px;
  background: var(--surface-soft);
  border: 1px solid var(--line);
  color: var(--navy);
}

.persona-icon .icon { width: 18px; height: 18px; }

.persona-demo {
  margin-top: 10px;
  font-size: 10.5px;
  line-height: 1.55;
  color: var(--muted);
}

.persona-block {
  margin-top: 14px;
  padding-top: 12px;
  border-top: 1px solid var(--line);
}

.persona-block span {
  display: block;
  margin-bottom: 4px;
  font-size: 8px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.persona-block p {
  font-size: 10.8px;
  line-height: 1.55;
  color: var(--ink-2);
}

.persona-quote {
  margin-top: 14px;
  padding: 12px 14px;
  border-left: 2px solid var(--gold);
  background: var(--surface-soft);
  border-radius: 0 10px 10px 0;
  font-size: 11px;
  line-height: 1.55;
  color: var(--navy);
  font-style: italic;
}

.persona-action {
  display: flex;
  gap: 8px;
  margin-top: auto;
  padding-top: 16px;
  font-size: 10.5px;
  line-height: 1.5;
  color: var(--muted);
}

.persona-action .icon {
  width: 13px;
  height: 13px;
  color: var(--gold-text);
  margin-top: 2px;
}

/* ---------- 02 · PUV ---------- */
.puv-block {
  position: relative;
  padding: 48px 52px 40px;
  border: 1px solid var(--line);
  border-radius: 28px;
  background:
    radial-gradient(100% 140% at 100% 0%, rgba(201, 154, 63, 0.1), transparent 58%),
    var(--surface);
  overflow: hidden;
}

.puv-block::before {
  content: "“";
  position: absolute;
  top: 10px;
  left: 32px;
  font-family: Georgia, serif;
  font-size: 150px;
  line-height: 1;
  color: var(--gold-text);
  opacity: 0.13;
  pointer-events: none;
}

.puv-label {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gold-text);
}

.puv-label .icon { width: 14px; height: 14px; }

.puv-block blockquote {
  position: relative;
  max-width: 1000px;
  margin: 24px 0 30px;
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 2.6vw, 2.05rem);
  font-weight: 400;
  line-height: 1.35;
  letter-spacing: -0.03em;
  color: var(--navy);
}

.puv-signature {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 24px;
  padding-top: 20px;
  border-top: 1px solid var(--line);
  font-size: 9.5px;
  letter-spacing: 0.03em;
  color: var(--muted-2);
}

.puv-signature span:first-child {
  font-weight: 600;
  color: var(--ink-2);
}

/* ---------- 7 P ---------- */
.seven-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}

.seven-card {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 24px 22px;
  border: 1px solid var(--line);
  border-radius: 18px;
  background: var(--surface);
  overflow: hidden;
  transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.seven-card:hover { transform: translateY(-3px); box-shadow: var(--shadow-soft); }

.seven-p {
  position: absolute;
  top: 14px;
  right: 18px;
  font-family: var(--font-display);
  font-size: 42px;
  font-weight: 600;
  line-height: 1;
  letter-spacing: -0.06em;
  color: rgba(12, 42, 68, 0.06);
}

.seven-p::before { content: attr(data-p); }

.seven-icon {
  display: grid;
  place-items: center;
  width: 34px;
  height: 34px;
  border-radius: 10px;
  background: var(--surface-soft);
  border: 1px solid var(--line);
  color: var(--gold-text);
}

.seven-icon .icon { width: 17px; height: 17px; }

.seven-card h4 {
  margin: 18px 0 8px;
  font-family: var(--font-display);
  font-size: 13.5px;
  font-weight: 600;
  letter-spacing: -0.015em;
  color: var(--navy);
}

.seven-card p {
  font-size: 10.8px;
  line-height: 1.6;
  color: var(--muted);
}

/* ---------- Careers ---------- */
.careers-toolbar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin: 0 0 20px;
}

.filter-group {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}

.filter-btn {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  padding: 8px 14px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: transparent;
  font-size: 11.5px;
  font-weight: 500;
  color: var(--muted);
  cursor: pointer;
  transition: all 0.2s ease;
}

.filter-btn span {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 17px;
  height: 17px;
  padding: 0 4px;
  border-radius: 999px;
  background: rgba(201, 193, 179, 0.4);
  font-size: 8.5px;
  color: var(--muted);
}

.filter-btn:hover { border-color: var(--line-strong); color: var(--ink); }

.filter-btn.is-active {
  background: var(--navy);
  border-color: var(--navy);
  color: #fff;
}

.filter-btn.is-active span { background: rgba(255, 255, 255, 0.16); color: #fff; }

.careers-count {
  font-size: 9.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.careers-count span { color: var(--ink); font-weight: 600; }

.career-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
}

.career-card {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 22px;
  background: var(--surface);
  overflow: hidden;
  transition: transform 0.3s ease, box-shadow 0.3s ease, border-color 0.3s ease;
}

.career-card:hover {
  transform: translateY(-3px);
  border-color: var(--line-strong);
  box-shadow: var(--shadow-lift);
}

.career-card[hidden] { display: none; }

.career-top {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 18px;
}

.career-icon {
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  border-radius: 11px;
  background: var(--navy);
  color: #f0d9a8;
  flex: none;
}

.career-icon .icon { width: 19px; height: 19px; }

.career-badge {
  padding: 4px 9px;
  border-radius: 999px;
  font-size: 8.5px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.career-badge.lic { background: var(--blue-soft); color: #164c78; }
.career-badge.tec { background: var(--gold-soft); color: #7a5517; }

.career-num {
  margin-left: auto;
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 500;
  color: var(--gold-text);
  letter-spacing: 0.05em;
}

.career-card h3 {
  font-family: var(--font-display);
  font-size: clamp(1.1rem, 1.7vw, 1.35rem);
  font-weight: 550;
  line-height: 1.22;
  letter-spacing: -0.03em;
  color: var(--navy);
  max-width: 92%;
}

.career-concept {
  margin-top: 10px;
  font-family: var(--font-display);
  font-size: 12.5px;
  font-weight: 400;
  line-height: 1.4;
  color: var(--gold-text);
}

.career-dual {
  margin-top: 16px;
  font-size: 11.5px;
  line-height: 1.6;
  color: var(--ink-2);
}

.career-proof {
  margin-top: 16px;
  padding: 14px 15px;
  border-radius: 12px;
  background: var(--surface-soft);
  border: 1px solid rgba(201, 193, 179, 0.45);
}

.career-proof span {
  display: flex;
  align-items: center;
  gap: 5px;
  margin-bottom: 5px;
  font-size: 8px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.career-proof span::before {
  content: "";
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--gold);
}

.career-proof p {
  font-size: 10.5px;
  line-height: 1.55;
  color: var(--muted);
}

.career-more {
  margin-top: auto;
  padding-top: 16px;
}

.career-more summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 10px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
  font-size: 10.5px;
  font-weight: 600;
  color: var(--navy);
  cursor: pointer;
  list-style: none;
}

.career-more summary::-webkit-details-marker { display: none; }

.career-more summary .icon {
  width: 15px;
  height: 15px;
  transition: transform 0.25s ease;
}

.career-more[open] summary .icon { transform: rotate(180deg); }

.career-more-body {
  display: grid;
  gap: 12px;
  padding-top: 14px;
  animation: fadeIn 0.3s ease;
}

.career-more-body h5 {
  margin-bottom: 3px;
  font-size: 8.5px;
  font-weight: 600;
  letter-spacing: 0.11em;
  text-transform: uppercase;
  color: var(--gold-text);
}

.career-more-body p {
  font-size: 10.5px;
  line-height: 1.55;
  color: var(--muted);
}

/* ---------- Range chart ---------- */
.range-card { margin-top: 16px; padding: 30px; }

.range-chart {
  padding: 10px 0 4px;
}

.range-axis {
  display: grid;
  grid-template-columns: 150px minmax(0, 1fr) 54px;
  gap: 16px;
  margin-bottom: 8px;
}

.range-ticks {
  grid-column: 2;
  display: flex;
  justify-content: space-between;
  font-size: 8.5px;
  color: var(--muted-2);
}

.range-axis-label {
  font-size: 8.5px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.range-row {
  display: grid;
  grid-template-columns: 150px minmax(0, 1fr) 54px;
  align-items: center;
  gap: 16px;
  padding: 6px 0;
  border-top: 1px solid rgba(222, 216, 205, 0.55);
}

.range-row:first-of-type { border-top: 0; }

.range-label {
  font-size: 10.5px;
  font-weight: 500;
  color: var(--ink-2);
  line-height: 1.3;
}

.range-track {
  position: relative;
  height: 30px;
  border-radius: 6px;
  background-image: linear-gradient(to right, rgba(201, 193, 179, 0.32) 1px, transparent 1px);
  background-size: calc(100% / 9) 100%;
  background-position: left center;
}

.range-track::before {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 50%;
  height: 1px;
  background: rgba(201, 193, 179, 0.5);
}

.range-span {
  position: absolute;
  top: 9px;
  height: 12px;
  border-radius: 999px;
  background: linear-gradient(90deg, rgba(29, 92, 143, 0.65), rgba(29, 92, 143, 0.3));
}

.range-dot {
  position: absolute;
  top: 12px;
  width: 6px;
  height: 6px;
  margin-left: -3px;
  border-radius: 50%;
  background: var(--gold);
  box-shadow: 0 0 0 3px var(--surface);
}

.range-value {
  font-family: var(--font-display);
  font-size: 10px;
  font-weight: 500;
  color: var(--navy);
  white-space: nowrap;
  text-align: right;
}

/* ---------- 03 · Estrategias ---------- */
.strategies-head,
.ejes-head {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(260px, 0.55fr);
  align-items: end;
  gap: 30px;
  margin: 70px 0 24px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}

.strategies-head h3,
.ejes-head h3,
.editorial-copy h3 {
  margin-top: 6px;
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 2.4vw, 1.85rem);
  font-weight: 500;
  letter-spacing: -0.03em;
  color: var(--navy);
}

.strategies-head p,
.ejes-head p {
  justify-self: end;
  max-width: 360px;
  font-size: 11.5px;
  line-height: 1.6;
  color: var(--muted);
}

/* ---------- Strategy cards ---------- */
.strategy-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}

.strategy-card {
  border: 1px solid var(--line);
  border-radius: 16px;
  background: var(--surface);
  transition: border-color 0.25s ease, background 0.25s ease, box-shadow 0.25s ease, transform 0.25s ease;
}

.strategy-card:hover {
  border-color: var(--line-strong);
  background: var(--surface-soft);
  box-shadow: var(--shadow-soft);
  transform: translateY(-2px);
}
.strategy-card[open] { border-color: rgba(201, 154, 63, 0.7); background: var(--surface); box-shadow: var(--shadow-soft); }

.strategy-card summary {
  display: grid;
  grid-template-columns: 34px minmax(0, 1fr) auto;
  align-items: center;
  gap: 12px;
  padding: 18px 20px;
  cursor: pointer;
  list-style: none;
}

.strategy-card summary::-webkit-details-marker { display: none; }

.strategy-card[open] summary { border-bottom: 1px solid var(--line); }

.strategy-summary-icon {
  display: grid;
  place-items: center;
  width: 32px;
  height: 32px;
  border-radius: 9px;
  background: var(--gold-soft);
  color: var(--gold-text);
}

.strategy-summary-icon .icon { width: 16px; height: 16px; }

.strategy-title-wrap {
  display: flex;
  flex-direction: column;
  gap: 3px;
}

.strategy-title-wrap h4 {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 550;
  letter-spacing: -0.015em;
  line-height: 1.3;
  color: var(--navy);
}

.strategy-title-wrap span {
  font-size: 8.5px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted-2);
}

.strategy-chevron {
  width: 16px;
  height: 16px;
  color: var(--muted-2);
  transition: transform 0.25s ease;
}

.strategy-card[open] .strategy-chevron { transform: rotate(180deg); }

.strategy-body {
  display: grid;
  gap: 14px;
  padding: 18px 20px 20px;
  animation: fadeIn 0.3s ease;
}

.strategy-row {
  display: grid;
  grid-template-columns: 88px minmax(0, 1fr);
  gap: 12px;
  font-size: 10.5px;
  line-height: 1.55;
}

.strategy-row span {
  font-size: 8px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted-2);
  padding-top: 2px;
}

.strategy-row p { color: var(--ink-2); }
.strategy-row strong { color: var(--gold-text); font-weight: 600; }

@keyframes fadeIn {
  from { opacity: 0; transform: translateY(-4px); }
  to { opacity: 1; transform: none; }
}

/* ---------- Tabs ---------- */
.tabs {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
  margin-bottom: 14px;
  padding: 5px;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface-soft);
}

.tab-btn {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  padding: 10px 15px;
  border: 0;
  border-radius: 9px;
  background: transparent;
  font-size: 11.5px;
  font-weight: 500;
  color: var(--muted);
  cursor: pointer;
  transition: background 0.2s ease, color 0.2s ease;
}

.tab-btn .icon { width: 14px; height: 14px; }
.tab-btn:hover { color: var(--navy); background: rgba(12, 42, 68, 0.06); }

.tab-btn.is-active {
  background: var(--navy);
  color: #fff;
}

.tab-panel {
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 20px;
  background: var(--surface);
  box-shadow: var(--shadow-soft);
  animation: fadeIn 0.35s ease;
}

.tab-intro {
  max-width: 780px;
  margin-bottom: 24px;
  font-size: 12.5px;
  line-height: 1.65;
  color: var(--muted);
}

.eje-blocks {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.eje-block {
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface-soft);
}

.eje-block h4 {
  margin-bottom: 8px;
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 550;
  line-height: 1.35;
  letter-spacing: -0.01em;
  color: var(--navy);
}

.eje-block > p {
  font-size: 10.5px;
  line-height: 1.55;
  color: var(--muted);
}

.eje-block ul {
  margin-top: 12px;
  padding-top: 10px;
  border-top: 1px solid var(--line);
}

.eje-block li {
  position: relative;
  padding: 4px 0 4px 12px;
  font-size: 10px;
  line-height: 1.5;
  color: var(--ink-2);
}

.eje-block li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 10px;
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--gold);
}

/* ---------- Digital stages ---------- */
.digital-stages {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 8px;
}

.stage-card {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 20px 17px;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface);
  box-shadow: var(--shadow-soft);
  overflow: hidden;
}

.stage-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 2px;
  background: var(--stage-c);
}

.stage-card:nth-child(1) { --stage-c: #5a8fbb; }
.stage-card:nth-child(2) { --stage-c: #d0a64f; }
.stage-card:nth-child(3) { --stage-c: #c7725f; }
.stage-card:nth-child(4) { --stage-c: #6e9c86; }
.stage-card:nth-child(5) { --stage-c: #9a86a8; }

.stage-top {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 8px;
  margin-bottom: 14px;
}

.stage-name {
  font-family: var(--font-display);
  font-size: 17px;
  font-weight: 550;
  letter-spacing: -0.02em;
  color: var(--navy);
}

.stage-label {
  font-size: 8px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted-2);
  text-align: right;
}

.stage-objective {
  font-size: 10px;
  line-height: 1.5;
  color: var(--muted);
}

.stage-actions {
  margin-top: 10px;
  padding-top: 10px;
  border-top: 1px solid var(--line);
  font-size: 9.5px;
  line-height: 1.5;
  color: var(--muted-2);
}

.stage-cta {
  margin-top: auto;
  padding-top: 14px;
  font-size: 9px;
  line-height: 1.5;
  font-weight: 600;
  color: var(--gold-text);
}

/* ---------- Editorial ---------- */
.editorial-block {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 380px;
  gap: 50px;
  align-items: center;
  margin-top: 26px;
  padding: 36px;
  border: 1px solid var(--line);
  border-radius: 22px;
  background: var(--surface);
  box-shadow: var(--shadow-soft);
}

.editorial-copy .subhead-num { display: block; margin-bottom: 8px; color: var(--gold-text); }

.editorial-copy h3 { color: var(--navy); }

.editorial-copy > p {
  margin: 14px 0 24px;
  max-width: 560px;
  font-size: 12px;
  line-height: 1.65;
  color: var(--muted);
}

.editorial-legend {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px 18px;
}

.editorial-legend div {
  display: flex;
  align-items: center;
  gap: 9px;
  font-size: 10px;
  color: var(--ink-2);
}

.editorial-legend i {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  flex: none;
}

.editorial-legend strong {
  margin-left: auto;
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 500;
  color: var(--navy);
}

.editorial-chart {
  position: relative;
}

.editorial-chart .chart-canvas { height: 270px; }

.editorial-center {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  pointer-events: none;
  text-align: center;
}

.editorial-center strong {
  font-family: var(--font-display);
  font-size: 30px;
  font-weight: 500;
  letter-spacing: -0.04em;
  color: var(--gold-text);
  line-height: 1;
}

.editorial-center span {
  margin-top: 4px;
  font-size: 8.5px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted-2);
}

/* ---------- Sections responsive ---------- */
@media (max-width: 1180px) {
  .research-grid { grid-template-columns: repeat(3, 1fr); }
  .digital-stages { grid-template-columns: repeat(3, 1fr); }
  .seven-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 1024px) {
  .smart-grid { grid-template-columns: repeat(2, 1fr); }
  .persona-grid { grid-template-columns: repeat(2, 1fr); }
  .split-block { grid-template-columns: 1fr; }
  .split-side { position: static; max-width: 540px; padding-top: 0; }
  .competitor-row { grid-template-columns: minmax(150px, 0.7fr) minmax(0, 1fr); }
  .comp-response { grid-column: 1 / -1; padding-left: 18px; }
  .comp-response::before { top: 2px; }
  .editorial-block { grid-template-columns: 1fr 300px; gap: 30px; }
  .eje-blocks { grid-template-columns: 1fr; }
  .stage-card { padding: 18px 15px; }
}

@media (max-width: 820px) {
  .career-grid { grid-template-columns: 1fr; }
  .strategy-grid { grid-template-columns: 1fr; }
  .seven-grid { grid-template-columns: 1fr; }
  .digital-stages { grid-template-columns: repeat(2, 1fr); }
  .puv-block { padding: 34px 28px 28px; }
  .editorial-block { grid-template-columns: 1fr; }
  .editorial-chart { max-width: 330px; margin: 0 auto; width: 100%; }
  .editorial-legend { grid-template-columns: 1fr; }
  .foda-grid { grid-template-columns: 1fr; }
  .research-grid { grid-template-columns: repeat(2, 1fr); }
  .range-axis, .range-row { grid-template-columns: 110px minmax(0, 1fr) 50px; }
  .range-row { gap: 10px; }
  .range-label { font-size: 9.5px; }
  .range-value { font-size: 9px; }
  .careers-toolbar { flex-direction: column; align-items: flex-start; gap: 10px; }
  .careers-count { align-self: flex-end; }
}

@media (max-width: 620px) {
  .smart-grid { grid-template-columns: 1fr; }
  .smart-card { min-height: 0; }
  .persona-grid { grid-template-columns: 1fr; }
  .research-grid { grid-template-columns: 1fr; }
  .research-card { min-height: 0; }
  .competitor-row { grid-template-columns: 1fr; gap: 12px; padding: 20px 18px; }
  .comp-response { grid-column: auto; }
  .strategies-head, .ejes-head { grid-template-columns: 1fr; gap: 10px; }
  .strategies-head p, .ejes-head p { justify-self: start; }
  .digital-stages { grid-template-columns: 1fr; }
  .tab-panel { padding: 20px 16px; }
  .tab-btn { flex: 1 1 auto; justify-content: center; font-size: 10.5px; padding: 9px 10px; }
  .editorial-block { padding: 24px 18px; }
  .puv-block { padding: 30px 22px 24px; }
  .puv-block blockquote { font-size: 1.25rem; }
  .puv-block::before { left: 15px; font-size: 110px; }
  .strategy-body { padding: 16px; }
  .strategy-row { grid-template-columns: 74px minmax(0, 1fr); gap: 8px; }
  .range-card { padding: 22px 16px; }
  .range-axis, .range-row { grid-template-columns: 88px 1fr; }
  .range-value { font-size: 8.5px; padding-left: 5px; }
  .range-track { height: 26px; }
  .range-span { top: 7px; height: 11px; }
  .range-dot { top: 10px; }
}